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Holding onto extra data we don’t really need seems innocuous enough. The dollar cost of storage for an extra field or...
It’s almost the end of 2023, and a busy time for many of us. Wrapping up what we hoped to accomplish this year,...
When thinking about the effectiveness of your digital communications, where do you look to answer the question “is it...
There’s a simple test to gauge your organization’s level of data maturity: Can you easily cite recent examples in which...
“I don’t trust it.” Whether these words are spoken aloud or surface through attitudes and behaviors, trust is a...
Technology system changes are often driven by a desire to improve data in two areas: Operations: improve user...
But It’s Not About The Product. Yesterday, Salesforce announced a new, next-generation Nonprofit Cloud product (link to...
Do you think about data you’d like to ‘track’ in [your technology system of choice]? It’s easy to be sucked into the...
Credit where credit is due: thank you to Beth Saunders for introducing us to the concept of the Engagement Pyramid, and...
Caveat: Pardot was recently renamed ‘Marketing Cloud Account Engagement’ but that’s a mouthful and hard to search, so I...